NEW BOOK - OUT SOON!

Every bestseller starts with a pitch …

 Discover your own best process for writing and delivering a brilliantly persuasive book presentation, while dealing with fear of public speaking and the pressure of pitching to colleagues and customers.

 Editors, marketers, sales people and publicists will learn to use their own personalities, creativity and intelligence – even if they feel they are introverted or shy – to persuade others to back their book. 

 Written by The Book Pitch Doctor, James Spackman, How to Pitch a Book will help you connect with your audience: the acquisitions meeting, the retailer, the journalist or influencer. You’ll discover how to formulate a compelling argument using data, comparisons and storytelling, and deliver it confidently in your own voice.

This holistic, practical and thought-provoking guide should be a lifelong companion for everyone in the book industry. – Rebecca Smart, Leadership and Talent Coach, Penguin Random House

This eagerly-awaited masterclass, from one of the greatest communicators in publishing, is essential reading for anyone pitching a book. It is a pure joy to read: wise, clear, concise, unpretentious and useful. I’d encourage authors, as well as publishers, to read this wise and straightforward insider’s book and learn how to tell the story of your own work; to bring it out of the shade and into the world’s conversation – Chris Cleave, Sunday Times bestselling author of The Other Hand

Funny, wise and true, How to Pitch a Book is ideal for students of publishing, and a book I wish I'd read myself before my first sales conference in 1999! Packed with case studies and practical exercises and based on the author's decades of experience, this is an engaging, reassuring and incredibly useful book. I'll be using this on my courses and recommending it widely. - Sarah Franklin, Senior Lecturer in Publishing, Oxford Brookes University

This is not just for book publishers – James Spackman’s advice on pitching and presenting is so valuable because it acknowledges that most of us are not ‘gung-ho, jazz-hands off-the-cuff performers’ and we don’t need to be to be persuasive and effective. His advice is simple, practical, thoughtful and achievable. – Neil Baber, Senior Lecturer in Publishing, Bath Spa University

It’s been my great privilege and good luck to teach alongside James Spackman, whose clarity of curriculum, empathetic teaching style, and warm, unpretentious, demystifying work as a coach has been utterly invaluable to me. I couldn’t recommend him more. - Kaliane Bradley, author of The Ministry of Time

presentation coaching

with the book pitch doctor

Bestsellers don’t just happen.

Something needs to make them happen. Something ... or someone.

To get a book moving you need to recruit allies, and to do that you’ll probably have to pitch the book.

Whether you’re an editor, sales person, author or marketer, you need to be able to engage others in your vision, and The Book Pitch Doctor is here to show you how.

I founded The Book Pitch Doctor because, as an experienced publisher (in sales, marketing and editorial) I had learned to present books well, but still found it nerve-wracking. I had a hunch I knew how to help publishers get better at it, and the feedback shows it works.

This isn’t generic “public speaking”, this is persuading a book trade audience - your colleagues, customers, media - to understand your title, get excited about it and get behind it. 

MORE TESTIMONIALS

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The Book Pitch Doctor is a registered trade mark